Red Day

Keller Williams (“KW”), the world’s largest real estate technology franchise by agent count and the U.S. leader in units and sales volume, is hosting its 13th annual Renew, Energize and Donate Day, or RED Day, on

Thursday, May 12, 2022.

“A proud annual tradition, RED Day is when the heart of our KW culture shines bright, as we give back in truly amazing ways to the communities we serve,” said Carl Liebert, CEO of kwx, the holding company of KW. “It’s a prime moment for our more than 190,000 agents and leaders globally to give where they live.”

Since May 2009, KW agents, leaders and associates have set apart RED Day to serve in a wide range of volunteer efforts with community and nonprofit partners to improve their cities and neighborhoods.

Set annually on the second Thursday of May, RED Day global activities also honor KW’s ‘top cultural carrier’ Mo Anderson, according to Liebert. Anderson has also served as the vice chairman of the board for KW since December 2005. For a decade prior, she previously served as CEO of KW.

“Our culture, our core beliefs are what truly separates us from the rest,” said Liebert. “Vital to our proud past and bright future, RED Day is simply our powerful culture in action.”

Want to find out more?

For more information on RED Day, and how you can participate give us a call at 303-452-3300 or send us a message below.